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zarabassenQuesta storia è nata quando Tuesday Bassen, una designer di Los Angeles, ha iniziato a ricevere domande riguardo una sua presunta collaborazione con Zara. Così si è accorta che alcuni simboli e design molto simili ai suoi – troppo simili – erano stati utilizzati dal retailer spagnolo.

Il primo passo è stato quello di pubblicare una foto su Instagram spiegando:

Negli scorsi anni Zara ha copiato i miei lavori. Ho dato incarico al mio legale di contattarli e hanno risposto che non ci sono fondamenta perché io sono un artista indie e loro sono una multinazionale e non mi conoscono abbastanza persone perché la questione diventi rilevante”.

Ovviamente, un legale e la sua lettera sono costati caro alla Bassen, che lo ammette con amarezza.

I've been pretty quiet about this, until now. Over the past year, @zara has been copying my artwork (thanks to all that have tipped me off--it's been a lot of you). I had my lawyer contact Zara and they literally said I have no base because I'm an indie artist and they're a major corporation and that not enough people even know about me for it to matter. I plan to further press charges, but even to have a lawyer get this LETTER has cost me $2k so far. 〰 It sucks and it's super disheartening to have to spend basically all of my money, just to defend what is legally mine. ⚡️ EDIT: Some of you are asking how you can help. Repost and tag them, on Twitter, on Insta, on Facebook. I don't want to have to burden any of you with the financial strain that comes with lawsuits.

Una foto pubblicata da Tuesday Bassen (@tuesdaybassen) in data:

Ma per fortuna a suo vantaggio ci sono i social network e le immagini del confronto tra le sue creatività e quelle che Zara promuove come proprie. In particolare, sono soprattutto 4 i disegni che la Bassen ritiene del tutto copiati, mentre Zara replica che il suo lavoro semplicemente manca di “caratteri distintivi”, come mostra il messaggio che Tuesday Basset ha affidato a Instagram.

L’attenzione che la designer cercava però finalmente è arrivata. Un altro artista, Adam J. Kurtz, si è reso conto che anche i suoi lavori sono molto simili a quelli di Zara.

E così ha creato una pagina Web, Shop ZARA’s Art Theft Collection, dove si legge un messaggio molto esplicito: “Una volta è un errore. Molte volte non è perdonabile”. In questo spazio virtuale sono raccolti tutti i plagi del retailer, o presunti tali. La battaglia legale intanto va avanti.

the scale of this apparent copyright infringement is inexcusable. over 20 artists, more than 42 pieces of art, reproduced by @zara and its international subsidiary stores, without payment or permission. I didn't know I was "uncovering" a huge case, I thought I was just backing up my friend @tuesdaybassen with some surrounding evidence? until I found a bunch of my own work too. they stole from some of the most popular pin and patch artists on instagram and you guys helped us spot more and more examples, unraveling the whole thing. . some personal thoughts on the matter: . when this happens for the first time it might make you, an independent artist, question why you share what you create. why you work so hard to communicate who you are and "put it out there." it's hard enough to be honest and make something real that captures a feeling and resonates with others. then, when it's stolen it does feel like a part of you has been taken, had its soul sucked out, and then slapped on a handbag or t-shirt. . you may want the art theft to just "go away" and so you ignore it. I totally understand that feeling, and that's how I felt at first. but at a certain point, when so many talented people whose work you love are being equally disrespected, it is time to say something. that's why we're doing what we are doing now, and we want you to know that people do care. . follow @shoparttheft and help support the artists involved by purchasing their originals. go to shoparttheft.com for links to everyone's shop. it's a small silver lining to see some extra orders coming in and can remind the artists that some people in the world are good even as bad things happen. you already follow my work so go discover someone whose work you don't know. or just follow them all! zara really did pick some good ones lol. . help us build an ongoing guide to intellectual property theft against independent artists by uploading your own cases to shoparttheft.tumblr.com. . #shoparttheft #supporttuesdaybassen

Una foto pubblicata da Adam J. Kurtz (@adamjk) in data:

Anna Tita Gallo

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